Colonel Sanders - Story of Perseverance & Entrepreneurship

Whether you like KFC or not, the story of Coloneland has to shut down his restaurant business
Harland Sanders is truly amazing. This story isbecause a new highway was being built where his
inspirational because it's an example of howrestaurant was located. Colonel Sanders decided
perseverance, dedication, and ambition along withto retire and lived off of $105 in the form of
hard work can create success; regardless of yoursocial security checks. Not wanting to accept this
age.as his fate, he decided to franchise his chicken at
Humble Beginningsthe age of 65.
Harland Sanders was born September 9, 1890The Comeback - Relentless Perseverance
near Henryville, Indiana. His father died when heHe started travelling by car to different
was just 6 years old, leaving him the man of therestaurants and cooked his fried chicken on the
house with a mother and two younger siblings; aspot for restaurant owners. If the owner liked the
brother and a sister. He picked up the art ofchicken, they would enter into a handshake
cooking very quickly and mastered many dishesagreement to sell the Colonel's chicken. Legend
by the age of 7. During his early years, Harlandhas it that Colonel Sanders heard 1009 "no's"
worked different odd jobs such as farm-hand,before he heard his first "yes".
streetcar conductor, soldier, fireman, self-taughtOk, let me repeat that.
lawyer, insurance salesman, and steamboatHe was turned down one-thousand and nine times
operator.before his chicken was accepted once!
Mastering ChickenThe deal was that for each piece of chicken the
At the age of 40, he was cooking for travelersrestaurant sold, Sanders would receive a nickel.
out of his service station. His cooking fameThe restaurant would receive packets of Colonel's
spread and soon there were huge lines for hissecret herbs and spices in order to avoid them
food. Sanders then moved across the street to aknowing the recipe. By 1964, Colonel Sanders had
motel/restaurant to service the high demand.600 franchises selling his trademark chicken. At
During this time, Sanders had also been tinkeringthis time, he sold his company for $2 million dollars
with his special herbs and spices to make thebut remained as a spokesperson. In 1976, the
perfect fried chicken.Colonel was ranked as the world's second most
The Secret Ingredientrecognizable celebrity.
During his search to make the perfect chicken, heThe Legacy
was approached by a pressure cooker salesmanFast forward to today. KFC is one of the largest
who convinced Sanders to invest in this productfast food franchises in the world. Over the years,
to quicken his cooking process. He ended upthe company has been owned by RJ Reynolds
investing in 12 pressure cookers. Somewhere(now Reynolds American; NYSE: RAI), Pepsico
around this time, Sanders also ended up reaching(NYSE: PEP), and is currently under Yum Brands
his trademark 11 herbs and spices.(NYSE: YUM). Yum Brands family also includes
Some say that his 11th secret herb/spice wasPizza Hut, Taco Bell, Long John Silvers, and A&W
nothing more than regular sea salt. Whatever itRestaurants. This brand is the largest restaurant
was, it worked and sold a lot of chicken. In 1935,operator in the world in terms of units.
Sanders was made into an honorary Colonel byIt's amazing how the man started at the age of
the governor of Kentucky for his cooking skills.65, when most retire, and built a global empire out
Forced Retirmentof fried chicken.
Fast forward to 1950. The Colonel is 60 years oldNow... I'm hungry.