Do You Have Role Confusion in Your Business?

In the book It's Not the Big that Eat the Small,Next, communicate the business goals clearly to all
but It's the Fast that Eat the Slow, the authorsemployees. In the E-Myth, Michael Gerber looks at
revealed that the majority of executives andhow entrepreneurs need to let go and not be
business owners spend less than 15 minutes aeverything to everybody. When your goals are
day working on their business. Their time isknown and expectations are set, you are
devoted to fighting yesterday's and today's fires.empowering your people to take responsibility and
Think about last week and how much time didaccountability for achieving these goals.
you spend on small to large fires. These firesFinally, make sure your people are able to handle
ranged from late employees to unsatisfiedthe fires. No employee comes to work to
customers. The results were unproductiveintentionally mess up the business. However, very
meetings to a lot of re-working or re-do's. Stressfew employees have been developed to be
was high and you had an occasional thoughtexcellent communicators, effective
questioning your sanity in starting this business.decision-makers and consistent goal achievers.
So how do you transform from being a firefighterHuman capital is the greatest asset of any
to becoming a results driven, forward thinkingbusiness and usually the most underdeveloped.
business owner? First thing is to make anBegin today by establishing a 30-day goal to work
appointment with yourself each day to thinkat least 30 minutes each day on your business.
about the future of the business. Take 30When a fire erupts, ask yourself if one of your
minutes early in the morning to review currentemployees can handle the fire. If the answer is
goals, assess your business dashboard of keyNo, then ask yourself why? Remember, the
performance indicators and revisit the vision youchoice is yours to be a firefighter or a business
established for your company.owner.