| Today, there are many Reebok NFL jerseys in | | | | agreement, the NFL will receive annual royalty |
| the market. The NFL will grant a 10-year exclusive | | | | guarantees. The NFL also has the option to |
| license to Reebok beginning in the 2002 NFL | | | | acquire an equity position in the new business. |
| season to manufacture and sell NFL licensed | | | | "The sports licensing business has undergone |
| merchandise, including jerseys, sideline apparel, | | | | significant changes in recent years and the NFL, |
| footwear and an NFL-branded apparel line. The | | | | as the industry leader, is taking steps to better |
| agreement also gives Reebok exclusive rights to | | | | control and further enhance the products we |
| develop a new line of NFL fitness equipment. To | | | | deliver to our fans," said NFL Commissioner |
| fulfill the demands of the new license, Reebok will | | | | Paul Tagliabue. "The agreement with Reebok |
| create a new division dedicated to the NFL | | | | provides a strategic framework which will enable |
| apparel and fitness business. | | | | Reebok to improve the product design, quality |
| Beginning in the 2002 season, the company will | | | | and marketing of NFL licensed merchandise. We're |
| become the exclusive rights holder to supply and | | | | pleased to work with Reebok and Paul Fireman |
| market all 32 NFL jerseys and sideline apparel, | | | | who share the same vision as we do for the |
| practice apparel, and headwear. As part of the | | | | further building of the NFL brand. |
