| So your website is doing pretty well at getting | | | | expensive! I know that it's tempting to max out |
| traffic, huh? Or maybe you are a complete | | | | your mega-pixels, but even the cell phone |
| newbie to the internet world. You may have your | | | | cameras are reaching clarities that rival last |
| coherent writing style down pat, your page is | | | | decade's bank-breakers. For reference, a 2 |
| decked out in prime SEO fashion and you are | | | | mega-pixel is fine for close shots, and at the |
| getting search engine targeted visitors by the | | | | forced YouTube resolutions, more money would |
| boatloads now, right? Too bad you are missing | | | | be a waste. Read the camera manual unless you |
| out on one very lucrative traffic source - video. | | | | intend on getting frustrated at your new toy. |
| Human beings love categorization. Search engines | | | | Setting up video shots is not as complicated as it |
| are the end result of the categorization process - | | | | sounds. Two of my favourite YouTube citizens |
| you type the keywords, they take to you to | | | | have the cheapest backgrounds. The first, a |
| what you want to know. Video is the next logical | | | | Scottish guy standing in front of a yellow wall in |
| step in the categorization process because | | | | his house. The second, an American sitting in front |
| humans also love interaction with other humans, | | | | of a picture of a monkey with headphones. As a |
| even when categorizing knowledge. Don't believe | | | | tip though, avoid "busy" backgrounds with lots of |
| me? How did you find out how many miles you | | | | colours and patterns which will detract from the |
| go between oil changes, your service manual or | | | | focus of the video - you. Scripting is also a must, |
| Ron-down-the-street? | | | | but try to speak fluidly in the video. Speak about |
| Here is the low-down to video marketing: | | | | a topic from your website that you are trying to |
| 1. Get a YouTube or a Vidlar account. | | | | promote, not your website! People came to you |
| 2. Get a decent video camera or your standard | | | | for information, not a shameless plug. But how do |
| digital camera and learn to use it. | | | | you profit? Use step 4: |
| 3. Set up your video shots and scripts. | | | | Add links (definitely) or spoken side-references |
| 4. Publish in a SEO-friendly atmosphere. | | | | (less than 10 seconds) to your website. Let users |
| YouTube accounts are as simple as Google | | | | drift there naturally as you piggyback the |
| makes everything else. In fact, if you have a | | | | SEO-mojo given off by the likes of YouTube. |
| Gmail account, you have a YouTube account. Feel | | | | However, DO NOT LINK TO YOUR VIDEO FROM |
| your way around YouTube if necessary. Rather | | | | YOUR PAGE! The video is supposed to be getting |
| than trying to explain how to post specifically on | | | | visitors to visit your page, not stealing them |
| YouTube, I'm going to direct you to the help | | | | away. Besides, you are trying to sap some |
| section of the site. It is far more detailed and | | | | YouTube SEO mojo, not give it away. |
| geeky than I will ever hope to be. | | | | As always, keep reading, keep learning and never |
| By decent video camera, I do NOT mean | | | | give up. Good luck! |