| It is a sad fact that every day in the UK, | | | | starts to stretch and juggle its cash. The bank |
| businesses fail. | | | | manager wants security and personal guarantees |
| In fact to be more accurate, in a normal year on | | | | as the account starts to be constantly up against |
| average around 50 companies go into liquidation | | | | the overdraft limit, and the business starts to |
| on every business day of the year. During a | | | | delay sending in management accounts; the |
| recession such as in 1992 that figure went up to | | | | business starts to stretch payments to suppliers |
| over 90. And that's just the companies. It doesn't | | | | and subcontractors or make round sum |
| include the sole traders and partnerships that go | | | | payments on account as a way of eking out the |
| under as well. | | | | available cash. The staff know that the business |
| So why do businesses fail? | | | | has problems and morale and quality of work |
| Business failures are a bit like fires. Something | | | | sinks. |
| smouldering may be difficult to see but can be | | | | By the time it is in a crisis the finance director has |
| relatively easy to put out with little damage or | | | | either jumped ship or has gone off on long term |
| risk if caught early. Once a fire is really going, it is | | | | sick leave. It is on stop with its suppliers and the |
| much easier to see, but is usually much more | | | | CCJs are starting to fly. So sub-contractors are |
| difficult and dangerous to extinguish as it | | | | stopping work and the business cannot get the |
| consumes resources, and crucially, cash. | | | | materials needed to complete its contracts or |
| Cash is king as the old saying has it. And no one | | | | products and so collect in cash from its |
| believes this more deeply than turnaround | | | | customers. |
| executives. Because fundamentally businesses fail | | | | And if it cannot get the cash in to pay the rent |
| when they run out of cash. | | | | or the wages at the end of the month, suddenly |
| And while there are well established ways of | | | | it's all over. |
| tackling businesses that are starting to burn their | | | | What causes normal business failure? |
| cash, one of the major problems for turnaround | | | | So how do businesses get themselves into these |
| professionals is that we are often called in too | | | | sorts of situations? |
| late. | | | | There seem to be five main contributing factors |
| You would call the fire brigade if you saw a | | | | to most 'normal' business failures in varying |
| burning house. If you see a business that is fire | | | | degrees. |
| fighting, it is time to call in the business fire | | | | Firstly and usually most importantly, there are |
| brigade, a company doctor. | | | | management problems. The autocratic managing |
| What causes business failure? | | | | director whose drive has been vital in the past, |
| There are really four types of business failure. | | | | but is now driving the business into the ground |
| Firstly there is the start up that never does. It's a | | | | while simultaneously driving away anyone who |
| well known statistic that most businesses cease | | | | tries to disagree; the board dispute that has led to |
| trading within their first three years. In many | | | | civil war; the lack of anyone who really |
| ways this is an inevitable result of the willingness | | | | understands what the numbers are telling them; |
| of entrepreneurs to take the risk of starting up | | | | the family company run in the interests of family |
| and testing the market. | | | | members and not the business's needs. Any and |
| Given how difficult it can be to raise money in the | | | | all of these sorts of issues can prevent the |
| UK for a new venture, many such businesses | | | | business recognising or dealing with the problems |
| have so few resources to start out with that a | | | | facing it. |
| relatively small set back in the early years can be | | | | Because secondly, any business needs to have an |
| sufficient to wipe them out, where a larger | | | | eye out for the strategy challenges that it will |
| business would pull through. Having got through | | | | inevitably face, whether these are changes in the |
| these critical first three years however, business | | | | market and customers demands; technological |
| failures then fall into three main camps. | | | | changes that require reinvesting and moving on; |
| Catastrophic business failures where the business | | | | or changes in the competition which require |
| suddenly 'falls off a cliff' are the second type of | | | | improved efficiencies to keep the cost base |
| failure. While often being high profile, these are | | | | competitive. |
| actually quite rare and are often due to the | | | | The third area is a lack of financial control, where |
| impact of some traumatic event such as a major | | | | it is usual to find that cash has become tied up in |
| fraud, lost litigation or sudden change in the law. | | | | old stock, debt or retentions; that lack of proper |
| The third type of failure, overtrading, by contrast | | | | reporting means costs are actually out of control |
| is a relatively common cause of business failure in | | | | (is all that machinery we are paying hire charges |
| boom times as businesses grow faster than their | | | | for really still on site?), management do not have |
| cash resources can support. | | | | accurate costings so they do not really know how |
| But most failures are of the fourth type and | | | | much margin each job is making, and there is |
| follow what has come to be known as the | | | | weak control of variations and valuations so the |
| business decline curve where a business that is | | | | eventual outcome is uncertain. |
| underperforming, starts to become distressed and | | | | Fourthly there is a lack of operational control of |
| as the decline steepens, falls into crisis and | | | | both hard issues such as up to date machinery; |
| eventual failure. | | | | and the soft issues of organisational structure and |
| How do you spot the warning signs? | | | | staff management. |
| One particularly frightening thing about the decline | | | | Finally there are any 'big project' such as a new |
| curve is how as a business descends the slippery | | | | computer system, a problem acquisition, a huge |
| slope, problems start to compound. | | | | new contract, or a premises move. Anything that |
| An underperforming business makes lower levels | | | | adds extra disruption to the business, while taking |
| of profit than its competitors. With less profits it | | | | away cash and management time can prove to |
| can reinvest less into the business. Slowly, | | | | be the straw that breaks the camel's back. |
| insidiously, it starts to slip behind and over time | | | | So if you start to recognise any of these signs, |
| market reputation and share are lost, resulting | | | | seek professional advice from an accredited |
| eventually in the first losses being recorded. | | | | turnaround professional with experience in dealing |
| As it has to fund losses, a business in distress | | | | with these types of situations. |